About Us

theSshop is a division of Purepages Group whose primary business objective is the creation of fund raising shopping portals for charities.

The many varieties of branded shop provide a completely FREE entry point to your favourite online stores where you can browse their latest products and online-only special offers. But the best part of connecting to these shopping portals is that as well as buying as normal from all your regular online retailers and services, you raise funds for your designated charity at absolutely no extra cost to yourself.


What is Affiliate Marketing?


All the major online retailers have affiliate marketing schemes whereby they pay fees or commissions to ‘aggregators’ or major entry points for community-inspired consumers. An online retailer such as Tesco.com or Waterstones.co.uk is grateful for traffic (i.e. consumers) to be pushed through to their website as the more traffic they get, the more likely they are to increase their sales – simple. For this affiliate marketing service that theYshop provides, i.e. funnelling traffic to Tesco or waterstones for example, the retailers pay an ‘affiliate fee’ or commission on the sale. This fee varies between 3-15% of the ex-VAT price, depending on product types and profit margins. Thus if you bought a £1000 Plasma TV from Amazon, you can create £100 of funds for your charity at absolutely no extra cost to yourself.

According to 2007 USwitch research, 8 million UK households spend on average two hours a day shopping online, with the average household spending £980 a year on online goods and services. This represents 10% of their £9,630 total annual shopping bill. The most popular products bought online by over half of adult internet users are holidays, music and films.

But how can these retailers afford to ‘give away’ this money you ask? Well, it’s quite simple really. Online retailers, unlike physical high street stores, have no expensive shop to pay rent on (typically £30 per square foot or more rent per year), no expensive high street business rates, no shop fittings, no staff uniforms and the list goes on. Online retailers generally only spend money on online marketing - in two forms. One is to pay for clicks on Google or similar search engines and the other is affiliate marketing.

Further articles on affiliate marketing are at:

http://www.12manage.com/methods_affiliate_marketing.html
http://www.wnim.com/archive/issue3404/emarketing.htm
http://www.internetretailer.com/article.asp?id=22927


How shopping at theSshop helps the local swimming community?


TheSshop provides a completely FREE entry point to your favourite online stores where you can browse their latest products and online-only special offers. But the best part of connecting to theSshop is that as well as buying as normal from all your regular online retailers and services, you raise funds for Swimnorthwest at absolutely no extra cost to yourself.

How does this work? Well the secret is explained by the concept of affiliate marketing and the paying of ‘affiliate fees’. All the major online retailers have affiliate marketing schemes whereby they pay fees to ‘aggregators’ or major entry points for community inspired consumers such as you guys that buy via theSshop. An online retailer such as Tesco.com or Waterstones.co.uk is grateful for traffic (i.e. consumers) to be pushed through to their website. The more traffic they get, the more likely they are to increase their sales – simple. For this affiliate marketing service that theSshop provides, i.e. funnelling traffic to Tesco or waterstones for example, the retailers pay an ‘affiliate fee’. This fee varies between 3-15% of the ex-VAT price, depending on product types and profit margins. Thus if you bought a £1000 Plasma TV from Amazon, you can create £100 of funds for your charity at absolutely no extra cost to yourself.



And how can these retailers afford to ‘give away’ this money you ask? Well, it’s quite simple really. Online retailers, unlike physical high street stores, have no expensive shop to pay rent on (typically £30 per square foot or more rent per year), no expensive high street business rates, no shop fittings, no staff uniforms and the list goes on. Online retailers generally only spend money on online marketing - in two forms. One is to pay for clicks on Google or similar search engines and the other is affiliate marketing.


Swimnorthwest is the UK Governmental arm of Sport England that regulates and organises swimming in all its forms in the North West of England. The organisation’s mandate is to underpin the sport with an ethos of quality – quality clubs; quality teaching and coaching; quality training for volunteers; quality partnerships; quality pool time – all of course in line with the principles of Long Term Athlete Development (LTAD).

This is our promise to our partners - you the swimming clubs and your communities of swimmers, divers and water polo players - that we will all work together to ensure we do not compromise in raising the bar that little bit higher. And because we’re looking to set these standards, we’re asking people to challenge what we do and the way in which we do it, so that we can develop as a region in the best way possible.


About Trading with TheSshop


TheSshop’s sole purpose is to raise funds for the Swimming community of the Northwest of England by offering that community, friends and family an un-paralleled range of online retailers and their products to choose from. In working with these Internet retailers we want to portray and market their products in the very best possible formats of design and functionality that make purchasing both a true pleasure and inherently simple.

If you are a retailer who wants to trade with us and have access to a community of several hundred thousand consumers, then please contact the company at the address below

mikep@purepagesgroup.com or telephone Mike Phillips on 01204 375500 for an exploratory discussion